YOU CAN’T FOCUS AND BECAUSE OF THAT YOU THINK YOU NEED A MILLION BILLION DIFFERENT THINGS TO SUCCEED WHEN THE TRUTH IS…YOU JUST NEED FOCUS
I see this time and time again. The entrepreneurs who know how to stay FOCUSED are the ones who are winning and KEEPING SUCCESS SIMPLE and the ones who don’t know HOW to focus are floundering all over the field with a hundred arrows in their backs wondering what the hell just happened.
Fortunately for those who know HOW to focus, it will be THE SKILL that’s in demand NOW and in the FUTURE because less and less people know how to do it. Here’s how to not be one of them
My mentor used to talk to my friends about me saying things like “Ben is so fucking smart but…he’s just trying to do like 16 different things at once. He could be at 7 figures a month but nooooooo he has to make it hard and try 16 things at once. He’ll understand one day.”
At the time I was looking through the lens of “Oh look at me! I’m running a fancy fancy DIVERSIFIED PORTFOLIO! Average millionaire with their 7 streams of income and whatnot. La-de-da!”
Like TWO of those things were making REAL money and the rest were a distraction.
My mentor knew it.
I knew it deep down…but didn’t want to admit defeat!
When I finally GAVE IN (took a $10,000 per head personal development retreat to get me to finally SNAP) I surrendered to the fact that I was trying to do a million different things and I did the hardest thing for ANY entrepreneur to do:
I chose to focus on ONE thing.
(Ever read the book? It’s a trip.)
I dedicated 100% to my Bliss & Business brand, getting my product line and funnels dialed in and once I started focusing exclusively on that…my mentor showed me how to take it to a level I wasn’t even thinking about that would skyrocket my success DRASTICALLY!
“You have like $10,000 worth of digital products dude. You need a CALL FLOOR.”
That would take me to a completely new level in my success while also demanding my focus more than anything else ever had in my entire LIFE!
And what I noticed INSTANTLY:
If you can REALLY see just how much work is involved to not only get ONE brand off the ground…but keep it rocking and rolling for years on end…you’ll shudder at the fact that you EVER tried to run more than one thing.
The universe will give you TESTS to see just how focused you’ll BE when it comes to achieving your goals, and then when you pass the small tests she’ll quickly give you much BIGGER and SCARIER tests to see if you’re actually dedicated or not.
Those bigger and scarier tests have so much more responsibility…so much more “UNKNOWN” energy lingering about them that makes us uncomfortable…but those are the tests where if you look hard enough past all the fear…you’ll see how they can change your life FOREVER if you pass them.
But they require FOCUS!
Maybe a level of focus you haven’t been able to attain for yourself yet.
I just had a little while the other day where I was sitting in bed looking at the ceiling and tripping out (in a good way) because I realized how much I’d changed when it comes to my OWN focus.
I used to be the dude that was in like every MLM out there just because “OMG it’s sooooo hot right now!!!”
Recently, a GIANT opportunity was presented to me by one of the biggest leaders in the industry. A dude doing like 6-figures a DAY. He instantly offered me a 50/50 partnership to tackle the opportunity with him…
…AND THAT WAS THE ONLY THING THAT EVEN TURNED MY HEAD IN MONTHS!
(I said no…if you were wondering how the story ended!)
So what CHANGED?
How did I go from being in every opportunity under the sun…
…to saying “Sorry Mr. 8-Figure earner…I can’t partner with you 50/50 on this extremely lucrative venture because I’ve gotta keep the main thing the main thing.”
The key for me was: SURRENDER.
I surrendered to focus.
You see…I’d listened to my mentor in all kinds of different areas…but not this one.
Not the “Get Focused!” one.
I was afraid.
Recently I learned that fear is more of a compass for us…and what we’re feeling fear towards is pretty much ALWAYS the same exact direction that the MAGIC is in.
So I felt fear towards focusing on ONE thing…a TON of fear.
Meaning my compass was trying to point me towards THAT more than ANYTHING.
And on top of that…you hear focus Focus FOCUS all the time from successful people.
My mentor was telling me to do it constantly.
There was that whole Warren Buffet and Bill Gates dinner or whatever where someone asked them one word responsible for all their success and they both wrote down FOCUS at the exact same time.
And if you REALLY look at the greats in the industry and just see what they’ve BUILT…you can tell that a CRAZY amount of focus went into it that the average marketer just doesn’t have.
And so I surrendered.
I made the main thing the main thing.
Bliss & Business, and producing the best products in the industry in their selective spaces.
And because I focused in on that, I now had my mentor throw me a bone and show me my next steps and how to put a sales floor together with the target to crush $1M THIS YEAR, which would be a first for me.
“You can break $1M this year if you focus on YOUR thing. But you ain’t gonna break it trying to focus on your thing and that other stuff out there. And you know that.”
His words he just spoke to me at a friend’s birthday party we were at after I told him I was considering turning down the deal the other big marketer guy had offered me, which I did as soon as I got back home.
So my question to YOU my friend…
…in all the skills you’re going to dedicate to learning over your business career…
…will FOCUS not be NUMBER ONE on the list?
Or did you magically find something that’s more IMPORTANT than focus…that your mind MADE UP so it can justify you spinning your wheels like you have been for longer than you care to admit?
Will this year be the year that you SURRENDER to focus in the same way we’ve all surrendered to things like “Okay successful people read books, dammit I’ll read books!”?
Or will you enter 2020 frazzled, with no BIG new results, just more of a shell of yourself than you were when you entered 2019?
Maybe THEN you’ll understand that focus was the BIGGIE you were missing?
Or will you fast-track all that and just get focused RIGHT NOW so you can slay the year and enter 2020 with an EMPIRE built like nothing you even knew you were capable of before?
Because you have a choice.
You ALWAYS have a choice.
That opportunity you just joined…why the hell weren’t you ALREADY so focused on something that you couldn’t say yes to something new?
That SECOND opportunity you added to the first…what…got bored with climbing to $100,000 per month in the current opportunity so wanted to add a second one on to make yourself feel better?
Oh you started to see the workload that’s involved with your current project so you “Peeked over the fence” and saw that “Things might be more fun OVER THERE!” when in fact “Over There” has a workload equally as large that just doesn’t LOOK as large because right now you’re looking at it like a bored husband looks at a potential mistress?
Plant your fucking roots my friend.
Most people haven’t planted ANY.
And then when they reach out to me about why they’re not succeeding, I can always see it A MILE AWAY why they’re not…and it usually boils down to them not being able to focus at all, or being focused totally on the wrong thing.
Don’t fall for the trap my friend.
In a world where nobodyyyyyyy is focused, you simply being focused above the average person will set you apart like nothing else and get you results the average person could only dream of.
You owe it to the marketplace to be focused.
And most importantly…you owe it to YOURSELF.
Let a future version of you look back on this day and THANK YOU for throwing out all the junk and dedicating to STAYING FOCUSED in a world where focus is now more in demand than ever.
It’s only the most important thing you could ever do 😉
P.S. If you’d like help not only GETTING focused but STAYING focused…one biggie to watch out for is the INTERNAL “Productivity Blocks” that are WITHIN us, holding us back…and to also watch out for the EXTERNAL “Productivity Blocks” that are AROUND us, holding us back.
There are over a dozen different things that can rip our focus away even if we have every intention to become the most focused person EVER…and if you can’t IDENTIFY and ELIMINATE these productivity blocks, you’re done before you even get started.
Luckily, I was able to overcome these myself through YEARS of hard work, doing it wrong, investing in mentors, putting countless hours into my craft and so much more…and I’ve boiled down EVERYTHING I know about eliminating these productivity blocks into ONE course called The Productivity Plan that I put together especially for YOU.
I’d say that after you’re finished going through it, you’ll be a completely different person, but the truth is…you’ll just be a much TRUER much more REAL version of YOURSELF. You’ll find your FOCUSED self…the one that just sets a goal and goes out there and makes it happen without any BS standing in the way. The version of you who will take your New Year’s resolutions and actually turn them into a REALITY that you live day to day.
But it STARTS with identifying and eliminating those productivity BLOCKS that have been holding you back for so long. Because you can conquer one or two of them COMPLETELY and find that the others are still pulling you back into the land of self-sabotage, where nothing grows and where you rip up any results that you’d started getting in the first place.
That’s not the life you deserve, and that’s not why you got into this game of business in the first place. So let’s lock arms, destroy the blocks that are holding you back and help you SKYROCKET into the most successful, most FOCUSED version of yourself that you’ve ever met…the version of you that can create some real MAGIC in your life. It’s all on the other side of this course, and once you’re in you’ll have access to these tools FOR LIFE so if you ever start to slip off the path…you know EXACTLY where to go to get right back on it.
The journey to everything you’ve ever desired is right in front of you my friend.
Won’t you take the first step?