I see this time and time again. The entrepreneurs who know how to stay FOCUSED are the ones who are winning and KEEPING SUCCESS SIMPLE and the ones who don’t know HOW to focus are floundering all over the field with a hundred arrows in their backs wondering what the hell just happened.

Fortunately for those who know HOW to focus, it will be THE SKILL that’s in demand NOW and in the FUTURE because less and less people know how to do it. Here’s how to not be one of them

My mentor used to talk to my friends about me saying things like “Ben is so fucking smart but…he’s just trying to do like 16 different things at once. He could be at 7 figures a month but nooooooo he has to make it hard and try 16 things at once. He’ll understand one day.”

At the time I was looking through the lens of “Oh look at me! I’m running a fancy fancy DIVERSIFIED PORTFOLIO! Average millionaire with their 7 streams of income and whatnot. La-de-da!”


Like TWO of those things were making REAL money and the rest were a distraction.

My mentor knew it.

I knew it deep down…but didn’t want to admit defeat!

When I finally GAVE IN (took a $10,000 per head personal development retreat to get me to finally SNAP) I surrendered to the fact that I was trying to do a million different things and I did the hardest thing for ANY entrepreneur to do:

I chose to focus on ONE thing.

(Ever read the book? It’s a trip.)

I dedicated 100% to my Bliss & Business brand, getting my product line and funnels dialed in and once I started focusing exclusively on that…my mentor showed me how to take it to a level I wasn’t even thinking about that would skyrocket my success DRASTICALLY!

“You have like $10,000 worth of digital products dude. You need a CALL FLOOR.”




That would take me to a completely new level in my success while also demanding my focus more than anything else ever had in my entire LIFE!

And what I noticed INSTANTLY:

If you can REALLY see just how much work is involved to not only get ONE brand off the ground…but keep it rocking and rolling for years on end…you’ll shudder at the fact that you EVER tried to run more than one thing.

The universe will give you TESTS to see just how focused you’ll BE when it comes to achieving your goals, and then when you pass the small tests she’ll quickly give you much BIGGER and SCARIER tests to see if you’re actually dedicated or not.

Those bigger and scarier tests have so much more responsibility…so much more “UNKNOWN” energy lingering about them that makes us uncomfortable…but those are the tests where if you look hard enough past all the fear…you’ll see how they can change your life FOREVER if you pass them.

But they require FOCUS!

Maybe a level of focus you haven’t been able to attain for yourself yet.

I just had a little while the other day where I was sitting in bed looking at the ceiling and tripping out (in a good way) because I realized how much I’d changed when it comes to my OWN focus.

I used to be the dude that was in like every MLM out there just because “OMG it’s sooooo hot right now!!!”

Recently, a GIANT opportunity was presented to me by one of the biggest leaders in the industry. A dude doing like 6-figures a DAY. He instantly offered me a 50/50 partnership to tackle the opportunity with him…


(I said no…if you were wondering how the story ended!)

So what CHANGED?

How did I go from being in every opportunity under the sun…

…to saying “Sorry Mr. 8-Figure earner…I can’t partner with you 50/50 on this extremely lucrative venture because I’ve gotta keep the main thing the main thing.”

The key for me was: SURRENDER.

I surrendered to focus.

You see…I’d listened to my mentor in all kinds of different areas…but not this one.

Not the “Get Focused!” one.

I was afraid.

Recently I learned that fear is more of a compass for us…and what we’re feeling fear towards is pretty much ALWAYS the same exact direction that the MAGIC is in.

So I felt fear towards focusing on ONE thing…a TON of fear.

Meaning my compass was trying to point me towards THAT more than ANYTHING.

And on top of that…you hear focus Focus FOCUS all the time from successful people.

My mentor was telling me to do it constantly.

There was that whole Warren Buffet and Bill Gates dinner or whatever where someone asked them one word responsible for all their success and they both wrote down FOCUS at the exact same time.

And if you REALLY look at the greats in the industry and just see what they’ve BUILT…you can tell that a CRAZY amount of focus went into it that the average marketer just doesn’t have.

And so I surrendered.

I made the main thing the main thing.

Bliss & Business, and producing the best products in the industry in their selective spaces.

And because I focused in on that, I now had my mentor throw me a bone and show me my next steps and how to put a sales floor together with the target to crush $1M THIS YEAR, which would be a first for me.

“You can break $1M this year if you focus on YOUR thing. But you ain’t gonna break it trying to focus on your thing and that other stuff out there. And you know that.”

His words he just spoke to me at a friend’s birthday party we were at after I told him I was considering turning down the deal the other big marketer guy had offered me, which I did as soon as I got back home.

So my question to YOU my friend…

…in all the skills you’re going to dedicate to learning over your business career…

…will FOCUS not be NUMBER ONE on the list?

Or did you magically find something that’s more IMPORTANT than focus…that your mind MADE UP so it can justify you spinning your wheels like you have been for longer than you care to admit?

Will this year be the year that you SURRENDER to focus in the same way we’ve all surrendered to things like “Okay successful people read books, dammit I’ll read books!”?

Or will you enter 2020 frazzled, with no BIG new results, just more of a shell of yourself than you were when you entered 2019?

Maybe THEN you’ll understand that focus was the BIGGIE you were missing?

Or will you fast-track all that and just get focused RIGHT NOW so you can slay the year and enter 2020 with an EMPIRE built like nothing you even knew you were capable of before?

Because you have a choice.

You ALWAYS have a choice.

That opportunity you just joined…why the hell weren’t you ALREADY so focused on something that you couldn’t say yes to something new?

That SECOND opportunity you added to the first…what…got bored with climbing to $100,000 per month in the current opportunity so wanted to add a second one on to make yourself feel better?

Oh you started to see the workload that’s involved with your current project so you “Peeked over the fence” and saw that “Things might be more fun OVER THERE!” when in fact “Over There” has a workload equally as large that just doesn’t LOOK as large because right now you’re looking at it like a bored husband looks at a potential mistress?

Plant your fucking roots my friend.

Most people haven’t planted ANY.

And then when they reach out to me about why they’re not succeeding, I can always see it A MILE AWAY why they’re not…and it usually boils down to them not being able to focus at all, or being focused totally on the wrong thing.

Don’t fall for the trap my friend.

In a world where nobodyyyyyyy is focused, you simply being focused above the average person will set you apart like nothing else and get you results the average person could only dream of.

You owe it to the marketplace to be focused.

And most importantly…you owe it to YOURSELF.

Let a future version of you look back on this day and THANK YOU for throwing out all the junk and dedicating to STAYING FOCUSED in a world where focus is now more in demand than ever.

It’s only the most important thing you could ever do 😉

P.S. If you’d like help not only GETTING focused but STAYING focused…one biggie to watch out for is the INTERNAL “Productivity Blocks” that are WITHIN us, holding us back…and to also watch out for the EXTERNAL “Productivity Blocks” that are AROUND us, holding us back.

There are over a dozen different things that can rip our focus away even if we have every intention to become the most focused person EVER…and if you can’t IDENTIFY and ELIMINATE these productivity blocks, you’re done before you even get started.

Luckily, I was able to overcome these myself through YEARS of hard work, doing it wrong, investing in mentors, putting countless hours into my craft and so much more…and I’ve boiled down EVERYTHING I know about eliminating these productivity blocks into ONE course called The Productivity Plan that I put together especially for YOU.

I’d say that after you’re finished going through it, you’ll be a completely different person, but the truth is…you’ll just be a much TRUER much more REAL version of YOURSELF. You’ll find your FOCUSED self…the one that just sets a goal and goes out there and makes it happen without any BS standing in the way. The version of you who will take your New Year’s resolutions and actually turn them into a REALITY that you live day to day.

But it STARTS with identifying and eliminating those productivity BLOCKS that have been holding you back for so long. Because you can conquer one or two of them COMPLETELY and find that the others are still pulling you back into the land of self-sabotage, where nothing grows and where you rip up any results that you’d started getting in the first place.

That’s not the life you deserve, and that’s not why you got into this game of business in the first place. So let’s lock arms, destroy the blocks that are holding you back and help you SKYROCKET into the most successful, most FOCUSED version of yourself that you’ve ever met…the version of you that can create some real MAGIC in your life. It’s all on the other side of this course, and once you’re in you’ll have access to these tools FOR LIFE so if you ever start to slip off the path…you know EXACTLY where to go to get right back on it.

The journey to everything you’ve ever desired is right in front of you my friend.

Won’t you take the first step?



The PAIN that comes with admitting you’re about to set New Years Resolutions that look eerilyyyyyy similar to the ones you had last year, the year before that and FIVE YEARS before that.

The CONFUSION that comes with LEARNING more and more every year, and seeing EVERYONE ELSE around you FAST-TRACK towards their most successful lives…but knowing you yourself are stuck in the mud NO MATTER WHAT you try to do. TODAY THAT ENDS.

You see…the sad TRUTH is that most entrepreneurs in the industry are going to do the same thing and write down their 2020 New Years Resolutions as the exact same ones they’re about to write down for us right here, right now, going into 2019.

The reason why?

They won’t even come close to hitting their goals by a FRACTION.

And they repeat the pattern year after year after year.

Nothing REALLY ever changes.

Well…it does for SOME.

A rare breed.

The SMALL SLIVER of entrepreneurs you see actually going out to the field and CRUSHING IT every day, hitting goals QUICKLY after they set them and actually making so much PROGRESS every year that they’re completely EMBARRASSED by the version of themselves they were the year before.

Because they’re GROWING.

REAL growth.

Not the fake kind of growth where “entrepreneurs” read a lot of books and do a lot of Google Hangouts with each other but at the end of the day/year…they still find themselves in the same place.

Simply put…they’re trying to ADD.

When they need to SUBTRACT.

Those who fail are trying to ADD on the latest and greatest success strategy that “they don’t have yet”.

Or they’re trying to ADD the “latest and greatest opportunity that will really do it for them!”

Or they’re trying to ADD “More strategies to my arsenal so I know more than I used to know!”

All EXTREMELY dangerous.

All keep the mind on what needs to be WELCOMED IN and not what needs to be TAKEN OUT INTO THE FIELD AND SHOT.

And what needs the bullet in between the eyes is your PRODUCTIVITY BLOCKS.

You have INNER PRODUCTIVITY BLOCKS that are within you and will GUARANTEE self sabotage EVERY TIME you try to reach for that next level.

And you have OUTER PRODUCTIVITY BLOCKS that are AROUND you externally, but transform your playing field into quicksand, so even if you were the best player in the game with the right equipment and skills, you’d still sink down and die.

The simple truth of the matter is…

Those who are outrageously successful have eliminated these INNER and OUTER productivity blocks that have been holding them back, so they can step into the version of themselves that would actually WELCOME in success without DESTROYING it.

And those who have NOT succeeded will NEVER succeed at any level that REALLY matters because they’re not even able to eliminate their productivity blocks…BECAUSE THEY CAN’T EVEN RECOGNIZE THAT THEY EXIST IN THE FIRST PLACE!

Think about it…

The person who knows their INNER productivity blocks…are they going to spend all their time trying to get to the latest and greatest events…or are they going to spend all their time ELIMINATING those productivity blocks so they can be a rockstar?

The person who knows their OUTER productivity blocks…are they going to spend all their time doing “Entrepreneurial Google Hangouts” with just ANYBODY…or will be they be reinvesting that same time into picking the weeds out of their social circle so they can thrive instead of being held back?

I remember back when my productivity blocks OWNED me.

And it felt like there was NOTHING I could do about them.

Truth be told…I didn’t even know what they WERE!

And it took me UNGODLY amounts of time, money, energy and going through situations you’d NEVER IN A MILLION YEARS desire for even your worst enemy to go through…but I was able to come out of the other side with clarity on what these blocks were that were holding me back.

Once I started to eliminate them one by one…things started changing.

I used to not be able to afford rent at the shitty places and now I’m in the cool places.

Millionaires used to not know my name and now they ask me to come hang out.

I used to scrape to make $10,000 in THREE months and now I have DAYS where I do that.

And I used to walk around on the brink of suicide and now can’t wipe the smile off my face.

It didn’t come from the latest and greatest strategy.

There was no piece of “Secret Wisdom” that I convinced a “Guru” to give to me.

Instead, I got so tired of knowing WHAT to do and knowing WHERE to go…but not DOING the thing and not GOING to the place.

I got so tired…I realized that this was BEYOND just strategy.

And STRATEGY is where most entrepreneurs stop.

They always want the NEXT one.

You KNOW if you just consistently APPLIED everything you already KNEW…that you’d do EXTREMELY well and blow your goals out of the water.

You know this.

You don’t need me to tell you.

The question we all try to answer then is…”Why do I know what to do…but I’m just not doing it?”

Productivity blocks.

Plain and simple.

They’ve been programmed into you at all different stages of your life and invisibly and silently THRASH any chances of success you could try to build for yourself.

They work AGAINST you…24/7/365.

And until you ELIMINATE them…you’ll keep treading water in an industry that drowns 99% of it’s entrepreneurs by the day…an industry that is only going to get more ruthless.

So my question to you my friend…

Will you enter this NEW YEAR with the same productivity blocks you entered LAST YEAR with?

Will you make alllllllllll the investments in 2019 but not make the BIGGEST INVESTMENT OF ALL…the one where you invest in actually ELIMINATING your inner productivity blocks so you can move towards your goals and actually ACCOMPLISH them?

Will you hustle-grind-grind-hustle and brag about it to your other hustle grinder friends who just work their entire lives away because they didn’t figure out that by eliminating your productivity blocks…you can actually work LESS and make MORE?

And will you end 2019 coming into 2020 with nothing new built, basically the same mindset, a smaller bank account, about a zillion more stressful hours worked but at the end of the day…nothing to really show for it?

Because that my friend…that’s not living.

That’s not LIFE.

And that’s not why you got into this game in the first place.

Instead…here are the questions to ask:

What if you could IDENTIFY and ELIMINATE those productivity blocks BEFORE the new year started so you can step into the most productive version of yourself EVER?

What if just ONE of those blocks you didn’t even know about was making business 90% HARDER than it needed to be, and eliminating just that ONE block for you could change your business success in the blink of an eye?

What if you suddenly REALIZED why you’d been self-sabotaging your results for all these years in a row simply because you saw some productivity blocks you were holding go of, and the mere recognition of them allowed you to RELEASE them so you could WELCOME crazy new levels of success?

Because the way things work my friend…

Is that EVERYTHING is ALWAYS changing.

There’s no “You staying still and repeating the same results over and over.”

It’s actually a slow death you’re dying day after day, just choosing your favorite numbing agent so that the whole thing doesn’t feel AS bad.

When the reality is…you KNOW you could do better.

You know it in your heart.

And you know it in your soul.

What you’re not 100% sure of is WHAT is holding you back specifically.

You’ve thought it was THIS or THAT over the years, but when you peered behind the curtain, you found that those were just SURFACE ANSWERS and you never really got to the ROOTS.

Identifying and eliminating your productivity blocks is getting to the ROOTS.

PULLING THEM UP so that no more WEEDS grow in your garden.

And then being able to actually nurture the garden that is YOU so you can produce whatever fruits (results) you desire in life.

Dedicate not to the superficial “Strategy Of The Week That Will Definitely Fix You.”

Dedicate instead to IDENTIFYING and ELIMINATING those productivity blocks so you can actually go out there and LIVE YOUR LIFE and run a business that supports you every step of the way.

After all my friend…you deserve it.

So will you step up and OWN 2019 and make it YOURS?

Or will you let it TAKE YOU like all the other years have and end it burnt out and just a little more bitter than you were the year before?

The choice is always yours my friend.

Make the right one.

P.S. If you’d like to see the DOZEN productivity blocks I’ve been able to identify and eliminate within myself, I put ALL my information on the topic into ONE COURSE that’s very easy to digest and even easier to take action on.


By the time you’re finished with this course you’ll not only KNOW what your INNER and OUTER productivity blocks are that have been holding you back for so long…but you’ll also have started the process of ELIMINATING THEM FOR GOOD.

And REMEMBER…the IDEAL VERSION OF YOURSELF does not HAVE these productivity blocks.

That IDEAL VERSION of yourself has taken the time to identify and eliminate them.

So my question for YOU is:

Will you step into that IDEAL SELF and make the DECISIONS that ideal self would make, the decisions that can eliminate what’s holding you back and set you on a path of abundance here and going forward?

Or will you slink back to what the weaker version of yourself will try to go for by default, not wanting to face the harsh truths of what’s holding you back because it’s better to stay comfortable…even though that comfort zone becomes a death trap faster than you can blink?

You know the right decision to make my friend.

And you know your life would be better without that which holds you back.

So here’s what to do right now:

Click the button below to get access to The Productivity Plan.

I’ll get you instant access to the FULL course and we’ll also have a conversation about what you feel is holding you back so we can make sure to launch you forward in ways you could never have even imagined.

Looking forward to your journey my friend.

And looking forward even more to receiving that message from you letting me know just how much your life has changed after eliminating just ONE of your productivity blocks.

Imagine what will happen when you eliminate ALL of them 😉

Looking forward to your message.



The TRUTH? You made that post about how “This is YOUR year!” because you’re STILL more addicted to the dopamine spike that comes with telling people you’re GOING to do the work than the dopamine spike that comes with DOING THE WORK ITSELF.

You’re living in a land where it’s impossible to GROW anything, but you’ll continue to roll up your sleeves and play farmer, shouting from the rooftops that you’re THINKING about planting seeds this year WHEN THE TRUTH IS

You probably won’t do anything more than you did last year…


…you know how to ACTUALLY play farmer and tear up your problems from the ROOTS that are embedded so deep in the ground you can’t even imagine pulling them free at all.

Unfortunately, most entrepreneurs will enter 2020 DEVASTATED, making the same “New Year Resolutions” they set for 2019 and 2018 and 2017 etc. etc.

But why?

WHY is it so hard for entrepreneurs to change?

Why do 97%+ of businesses FAIL?

Why do the majority of business owners who are great people with great ideas STRUGGLE to even pay bills, letalone hit the income levels they see the GREATS in the industry hitting?

The truth is…

…they’re just caught in a period of their life right now where:


It’s the most dangerous place to be in ever.

And chances are…you LIVE THERE and if you’re honest with yourself…

…you’ve been living there for a VERY LONG TIME.


At least…not ENTIRELY.

The “Grind-Hustle-Hustle-Grind” entrepreneurs are the ones mostly responsible for plaguing our industry with making you think everything is a struggle and business & life are a war you have to wake up and gun up and fight against every day.

Ever heard of HARD work?

Do you PRIDE yourself on your HARD work?

PRIDE yourself on making everything HARD?

Because then you’re the hero of the story.

You’ve slayed your dragon!

You did it! You saved yourself!

Truth is…if I dig down DEEP enough…I used to LOVE being broke.

Used to LOVE struggling.

Used to LOVE the endless pain that came with an entrepreneurial journey where you don’t even know if you’re on the right path or not.

You know WHY I used to love the pain and why you CURRENTLY love the pain?

Because it’s the classic UNDERDOG STORY!

We make OURSELVES the underdog…

…by fucking up our situation and self-sabotaging…

…then we figure shit out AT THE LAST MINUTE and “Save The Day”…

…and then instead of just BUILDING FROM THERE…


…so we can LIVE THE UNDERDOG STORY once more.

Trippy, right?

I remember I used to be barely making any money and then at the end of the month bills Bills BILLS and ALL OF THE SUDDEN…

…I’d launch some little fly-by-night marketing campaign and make justtttttt enough money to cover everything so I could get by to the next month.

I was good.

And I was HAPPY that I could do this!

Let’s be honest…it’s good to know how to tap a few keys and make a Facebook post and pull in thousands of dollars that could bail me out of a bad situation.

I was STOKED that I now had this skill!

The “Save Myself” skill!

So…I kept putting myself in situations where I needed to SAVE MYSELF again and again so I could use my skill, sharpen my skill and make that skill a part of my life.

After all…that’s what we do with skills…

– We use them

– We sharpen them

– We make them a part of our everyday lives

But what if it’s a skill like THAT one?

A skill where I’m bailing myself out of trouble, and then just unconsciously putting myself BACK INTO TROUBLE AGAIN so I could live my “Underdog Story” on loop like every day is groundhog day?


What’s even MORE dangerous, is that most entrepreneurs don’t even have the “Save Themselves” skill.

Most entrepreneurs have the “Compile Information” skill.

They are good at buying every course out there.

They are good at knowing what EVERY guru in the industry is up to.

They are good at doing some pointless Google Hangout seventy times a week with their fellow entrepreneurs who are no better off than they are.

And they are good at attending the webinars and taking alllllllll the notes…

…but guess what?

They’re not good at EXECUTION.

Because they’re COMFORTABLE with their new skill of “Taking In Proper Knowledge”.

“Yea I used to be a piece of shit before, but now I’m into personal development! I know how to study from millionaires! I used to not be able to do this! I even say my affirmations!”

It gives them a high…a dopamine rush of sorts.


And it technically IS a skill…it’s being resourceful in a sense of the word…being able to find the right information and take notes on it and all that jazz.

But has THAT alone EVER gotten ANYBODY ANYWHERE?

The answer is a resounding NO!

They can’t take action because they’re TERRIFIED of what the “Next Level THEM” actually looks like once the action is consistently executed and the results are IN TO STAY.


Because they KNOW they’ve heard the successful say things like:

“It’s not all about LEARNING! It’s about EXECUTION!!!”


They used to NOT learn anything good or worthwhile that would benefit their lives…


They know how to buy the beneficial courses and attend the beneficial webinars and watch the beneficial YouTube videos.

They learned how to find sacred information they never knew existed before.


“That skill you have? Or finding the TOP INFORMATION in the world? Yea stop doing that and just go execute on a SLIVER of the information you already know and you’ll WIN!”

Hard to hear for most.

IMPOSSIBLE to execute for MANY.

Because their IDENTITY is there.

Their IDENTITY is wrapped around “The Entrepreneur Who’s Still Learning”

They have HOPE there.

“I’m going to make it someday”.

When the truth is…the version of themselves who EXECUTED wouldn’t NEED the identity of the underdog and wouldn’t NEED the hope because they’d just live in a constant state of success.

Sure that state would have bumps in the roads and hits you take, but in general the quality of business and life is just always going up up up if you’re on that road.

It’s the road most entrepreneurs will never walk.

Because they LOVE their identity of the “Entrepreneur Who’s COMING UP!”

The “THIS IS MY YEAR!” entrepreneur!

The “I’m missing the SECRET info so if I just buy this oneeeeee more thing I’ll have it! I’ll have uncovered the secret like a digital Indiana Jones!!!” entrepreneur.

You can spot them from a mile away.

Go on their Facebook profiles and look at the posts where they could have written something of value that they created THEMSELVES that would DIRECTLY translate into money…

…and instead see them recirculating cutesy personal development videos from famous successful people.

Tell them EXACTLY what to do and they’ll get high as fuck off the fact that they now have a MAP to follow…but they LOVE being the entrepreneur who’s starting from Point A and has to go alllllllll the way to the X on the map to “Get The Treasure”.

They love being ON the hunt instead of actually returning to camp with the meat in hand.

They could make it EASY…but being on the hunt is HARD…so they have to make it HARD.

Their identity as someone who’s successful would realize it’s EASIER to execute consistently and get results consistently…but they haven’t SURRENDERED to that identity yet.

They’re still playing in the identity of “Information Gatherer” “Hustler” “Grinder” “On My Way To The Top” “Underdog” and all the other identities that hold the vast majority of this industry back from ever achieving any REAL levels of success they desire.

To achieve the success they’re REALLY after…they’d have to kill off an entire identity they’re owning…and it’s one of the hardest things to let go of if you don’t know the way.

I’ve had to kill the “Starving Artist” part of myself I loved.

I had to kill the “Underdog Entrepreneur Who’s Abouttttttt To Make It” part of myself I loved.

I’ve had to kill the “Endless Information Gatherer” part of myself I loved.

And I’ve had to kill the “Grind-Hustle-Hustle-Grind” part of myself I loved.

All to make room for the version of myself who SURRENDERED to success and learned to ALLOW it to permeate my life by actually taking on the identity of the SUCCESSFUL version of myself who actually executed consistently on what I needed to execute on.

That was when everything changed for me.

But I had to KILL FOUR VERSIONS OF MYSELF to get there.

To make way for the fifth: the one who actually attains the desires I first see in my mind’s eye.

It wasn’t easy.

But the AWARENESS of these different versions of myself I was living gave me an insight into why I was making everything so hard when in reality…everything is so so easy.

SO much easier than we think.

Something that’s almost IMPOSSIBLE for the person who’s “Making Everything Hard” to even hear because…I remember when people would tell ME things were actually easy but it would fall on deaf ears.

I NEEDED things to be hard.

I NEEDED to be the entrepreneur who was “ABOUT TO MAKE IT” because that was all I KNEW!

I NEEDED to be the “STARVING ARTIST” because that was cool and edgy and set me apart from the crowd.

I NEEDED to be the “UNDERDOG WHO ALWAYS SAVES HIMSELF” because then I could prove my skills to myself AGAIN and AGAIN and AGAIN.

And I NEEDED to have a business that was “SICK” because whenever I was sick as a child…I got insane amounts of unconditional love in my direction from my parents.

You have no idea how deep the rabbit hole goes on the identities you’ve formed for yourself.

But it’s those very identities that are holding you back and sabotaging any chance of you reaching any REAL level of success you’re after.

You’re probably also clinging onto an identity where you don’t really even KNOW what you desire 100% yet because the version of you who KNOWS will be able to SEE THE MASSIVE GAP in between where you are…and where you desire to be.

So…the question running through your mind at a million miles an hour right now is:


And the reality is…it’s not an answer I can just type into a Facebook post here and you’re “Set For Life”.

It’s a constant process of RECOGNIZING what identities we’re forming around ourselves and then knowing the step-by-step process to break those identities down to make way for the new, empowering ones.

It’s about KNOWING how to STAY THE PATH and continue moving towards the NEW TRUE identities when the old ones do everything in their power and employ tricks you don’t even know you’re susceptible to in order to PULL YOU BACK.

And it’s about KNOWING how to not only step into the shoes of the version of yourself with that identity…but knowing how to LIVE THERE and not just drift back to how everything “Used to be” since that will initially be more comfortable for you.

Because this is a lot to cover, I put together SEVERAL modules in my course The Productivity Plan that cover this IN DEPTH so you always have something to refer back to time and time again whenever you need to catch yourself playing out one of these negative identities and quickly shift into the version of you LIVING in the POSITIVE ones.

If I hadn’t learned this material…I’d still be a mess.

I’d be a combination of a starving artist who just endlessly gathers information, tears my life down every month so I can build it right back up at the end and spins my wheels while hustle-grind-grind-hustling my face off to the point where I’m giving up EVERYTHING in my life to get the business results…while they slipped through my fingers like trying to hold water.

I’d be nowhere.

And now that I’m on my path…where I desire to be and just GROWING and SCALING everything from here vs. trying to REBUILD everything…I looked out at the marketplace and saw just how many entrepreneurs were OWNED by their negative FALSE identities, SLAVES to these identities, and I knew I had to help others break free like my mentors have helped ME break free.

That’s why I put the course together.

That’s why I don’t just say “Oh to be productive you just color code your post-it notes and clean your desk!”

We dig to the ROOTS.

We pull them UP.

And we create the SPACE for you to actually enter into that successful version of yourself that you’ve been DYING to step into for more years than you even consciously know.

So my question to you my friend:

Will you live this year and many years in the future through the lens of an identity that doesn’t serve you, and actually pulls you BACKWARDS?

Or will you take a deep sigh, know you’re worth it, push your shoulders back a little and COMMIT to becoming AWARE of these false identities and burning their houses to the fucking GROUND so that you can live the phoenix story and emerge from the flames as the TRUEST MOST POWERFUL version of yourself that actually makes your goals HAPPEN?

I know which side of the fence I’ll be on.

And I know which side of the fence my members from The Productivity Plan will be on.

The doors are open my friend…and I’m so excited to see who you become when you peel away the BS and step into the REAL YOU who’s not just READY for success…but lives success every day like it’s the norm at levels that would blow the previous version of yourself away.

Not “New Year New You”.

New Year REAL You.

Let’s get to work.