DRAMATIC BLACK AND WHITE
Used to emphasize dramatic quotes or quoting in the voice of someone besides the speaker.
END SCREEN ZOOM
Used at the end of the video to shrink the active video over the end screen section while it’s still playing to keep people on the video for longer and reduce drop off rate.
Text that appears beside the subject but then follows them around, matching their movements to create more emphasis.
FULL-SCREEN ANIMATED TEXT
Text that appears animated taking up the full-screen while you still hear what the subject is saying behind it.
FULL-SCREEN IMAGE ZOOM
Zooming in slowly on an image the subject is emphasizing while you hear them describing what you’re seeing.
FULL-SCREEN MULTIPLE IMAGE ZOOM
Doing the slow zoom-in effect on multiple images in a row that match when the subject is talking about them.
FULL-SCREEN TEXT OVERLAY
Emphasizing certain words full-screen to create emphasis and matching the exact time the subject says them.
HIGHLIGHTED LIST ITEM CHANGE
Making a new bullet point appear and changing the highlight color to match it while the subject is going over items in a list.
Showing an image and then zooming in on a certain feature of that image the subject is specifically talking about, then zooming back out.
Used when the subject is talking about something and an image of it appears on the screen next to the subject.
QUESTION CALL TO ACTION
A popup effect used sometimes when the subject tells the viewer to follow them on Instagram to ask questions they’ll answer in later videos, to leave a comment below with their questions, etc.
LINK IN DESCRIPTION OVERLAY
Used when the subject wants to emphasize that the viewer needs to click the link in the description to take the desired action.
NUMBERED LIST WITH IMAGE SLIDE-IN
Used when the subject is going through a list and needs to show the number in the list they’re on, the name of the item they’re on and an image of that item.
SOCIAL MEDIA BUTTONS
Used when the subject is asking the viewer to do things such as liking the video, subscribing to the channel, clicking the bell icon to get notifications, etc.
TEXT OVER BLURRED VIDEO
Text that appears to emphasize a certain point as the video gets blurred behind it, all while you can still hear what the speaker is saying.
Emphasizing certain key points like the title of a video or the list number the speaker is on to draw more attention to what they’re talking about.
ALTERNATIVE TEXT EFFECTS
Different ways of making text appear on the screen to emphasize certain key points while adding a bit more variety than the regular effect of text just appearing.
A short stock video clip that shows up full-screen to emphasize and visually illustrate a certain point while you still hear the speaker talking about that point behind it.
SUBJECT WATCHING A VIDEO
This is used when the subject of the video is showing themselves watching and reacting to a video THEY are watching, with the video they are watching always being larger than the video of them so the viewer can see it clearly.
ZOOMING IN AND OUT
Used to emphasize certain important things the subject is saying to make a point and add more visual variety to that part of the video.
SOCIAL MEDIA HANDLE FLY-INS
Often accompanied with an additional animation (like the handle shining, flipping over, etc) and a sound effect, these social media handles fly in to tell viewers to follow the subject on other social media platforms and sometimes they’re also a SUBSCRIBE button to pull in more YouTube subscribers.